Tech in Tourism and the Future of Work (Thought Leadership Seminar)
September 4
Rapid technological advancements are reshaping the global economy. With technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), robotics, big data, and blockchain, 4IR is transforming traditional industries, and tourism is no exception. As travellers increasingly adopt digital solutions, new trends and technologies emerge, offering vast opportunities for innovation and growth within the tourism sector. In South Africa, the tourism sector contributes 1.86 million jobs and 8.8% of our GDP from foreign exchange earnings.
Within South Africa’s tourism sector, there is a need for strategic initiatives that promote technological innovation to improve operational efficiencies, enhance personalized visitor experiences, drive sustainable tourism practices, and position South Africa as a leading global tourism destination. Developing and implementing emerging technology such as AI, IoT, robotics, big data, and blockchain could increase the competitiveness of the South African tourism sector, ensuring its resilience in the face of disruptions, such as global pandemics and climate change.
The Tech in Tourism and the Future of Work thought leadership seminar seeks to bring together industry experts, policymakers, academics, entrepreneurs, and students to discuss the role that emerging technologies can play in positioning South Africa as a global leader in tourism.